Monday, January 7, 2013

Being consistent

Consistency is key. Consistency from forecast to forecast*. Consistency from big event to big event**.  This is all about being credible, accessible if you will. Getting the benefit of the doubt via past experience. It also means being measured. Taking risks only when you have to. Its playing long-ball. It is very easy to lose credibility and much harder to get it back once you lose it.